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By Allison Lampert

LAS VEGAS, Oct 22 (Reuters) - At the world's greatest market show in Las Vegas high-end jets are luring purchasers with their sleek shapes, plush cabins - and significantly, their usage of alternative fuels.

Fuel producers and jetmakers are keen to showcase unique types of air travel fuel considered less damaging to the climate, from used cooking oil to the distinctly less glamorous meat waste.

Business jet operators, like airline companies, have acquiesced environmental pressure on air travel and devoted to halving carbon emissions by 2050 compared with 2005.

Their hope is that adopting eco-friendly fuel to curb emissions might make organization jets more appealing to environmentally mindful buyers - specifically corporations facing concerns over sustainability from investors or green campaign groups.

The accessibility of less contaminating private jets might likewise spare the rich and famous the negative promotion experienced by Britain's Prince Harry and his partner Meghan over a recent personal jet journey to southern France.

Five Gulfstream jets on display in Las Vegas are utilizing California-produced fuel from inedible beef tallow.

The most recent waste-based fuels include "fats, grease and oils that are by-products of the food market," stated Bryan Sherbacow, primary business officer of Boston-based biofuel manufacturer World Energy, which produces fuel from meat waste utilized by Gulfstream.

"All of our item is inedible."

A few of the other 79 airplane on screen are expected to be powered by 150,000 gallons of other sustainable fuel mixes expected to be pumped at the show.

FLIGHT SHAMING

Private jets account for less than 0.1% of total yearly carbon emissions globally, but can emit, typically, up to 20 times more carbon emissions per traveler mile than jetliners, according to the London-based private charter firm Victor.

Prince Harry has actually safeguarded his periodic use of private jets to guarantee his household's security, and has said that on the rare events he does not fly commercially he offsets his emissions.

But planemakers say events such as the furore over his itinerary have added fresh challenges for an industry already aiming to validate its contribution to cutting business expenses.

"Incidents of flight shaming including using personal jets are unfortunate when you consider that our market has delivered fuel effectiveness enhancements of 40% over the previous 40 years," stated Bombardier President David Coleal.

Bombardier thinks increased sustainable fuel use will assist the market make inroads with corporations and wealthy purchasers. According to market data, billionaires just have a 19% company jet ownership rate.

But even an image transformation - with jets sporting sticker labels like "this aircraft flies on renewable fuels" and organisers adding alternative fuel pumps for going to aircrafts - is not likely to please all critics at the Oct 22-24 luxury jet occasion.

Environmentalists and some experts remain skeptical that biojetfuels, generally mixed 50-50 with kerosene, will make a significant influence on public understandings about luxury travel.

"No amount of jatropha curcas or Brazil-nut fuel can make business jets look eco-friendly," said air travel analyst Richard Aboulafia.

Demand from business jet operators for eco-friendly fuels now far goes beyond supply and their interest might drive future production, Sherbacow said.

World Energy, which produces 40 million gallons of biofuel at its California plant, might broaden production up to 150 million gallons by 2022.

Corporate charter business and specialists are also seeing more interest from consumers who wish to buy carbon credits to balance out emissions from their flights.

Brian Proctor, CEO of Mente Group, a U.S. consultancy, said emissions played a function in a corporate jet usage study his company recently finished for a Fortune 500 business.

"At the end of the day, I believe that rate, expense per hour, variety, speed and performance, that's still the (sales) driver. But I think individuals are becoming more knowledgeable about the sustainability of operations and how it impacts the world." (Reporting By Allison Lampert, Editing by Tim Hepher and Alexandra Hudson)